Global Technology Service Provider for
THE WORLD’S BIGGEST
MARATHONS AND RACES
worldwide applicants processed online instantly on FringeBacker Events for participation in a single Marathon event
Transaction dollars were processed securely by FringeBacker Events’ integrated payment platforms
QR codes generated and utilised for on-site express registry tracking on the day of the event
Data security & privacy record
Innovative Solutions Provider for World-Class Marathons
Scalable. Secure. Sophisticated.
Technology delivered through a robust cloud platform.
Our software provides services, infrastructure and protection.
Make Smarter Decisions with Big Data
FringeBacker Events transforms your registration data into actionable business insights that let you maximize your event’s value while increasing revenue. Our powerful dashboard allows you to harness your event’s data to drive digital and off-line engagement and optimize your event’s performance.
All-In-One CRM System
Build customer relationships and manage extensive participant data from our powerful CRM hub. Our CRM system goes beyond simple participant management, giving insight into every customer so that you can build long-lasting relationships.
More Than Simple Registrations
FringeBacker Events’ management tools help you go beyond a registration experience. With tools like waiver and document management, pricing plans and more, our management tools ensure that your whole event is a seamless experience.
Maximize Revenue with Pricing Tools
FringeBacker Events platform has a robust pricing tool that allows the flexibility to maximize revenue based on your audience’s price sensitivity. Define prices for each category and create a schedule for increases based on price or volume to help drive registration urgency.
Easily add custom fees to your event that can be used to account for the costs of sales tax, shipping and handling, value-added tax (VAT), add-ons and more. These fees can be based on a flat-fee model or on a percentage basis, giving more flexibility to your pricing and fee structure.
Retain Registrants With Queuing & Balloting Tools
Reduce the risk of losing visitors to your races during traffic surges. Offering a personalized and fair customer experience with a First Come – First Serve queue & having a fair process of selection using a balloting system for registration, enables a huge number of registrants to sign up with ease.
Create VIP lists and groups individually, via import or from our CRM tool. Monitor redemption of VIP invitations and utilize that data to target lists with specific messaging in the email tool.
100% Secure System
FringeBacker Events system is compliant with the high standards of security
used by thousands of big race organisers, with a 100% clean record of no data security issues in our history of managing millions of dollars of payments.
See FringeBacker Events In Action
WE HAVE EVERYTHING YOU NEED FOR A PERFECT RACE
Tell us about your event and we’ll get you started in no time!